UX experiments that change SEO strategies — George Chasiotis // MINUTTIA
- Part 1Building topical authority from the ground up — George Chasiotis // MINUTTIA
- Part 2Creating linkable assets that get attention — George Chasiotis // MINUTTIA
- Part 3 UX experiments that change SEO strategies — George Chasiotis // MINUTTIA
Show Notes
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01:43Improving user experienceMake the above-the-fold experience as beautiful as possible. Put the important information at the start of the page. Only provide the content you want users to see.
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05:45Signals Google considers when assessing site performanceWe dont definitely know what drives search rankings. In the case of software companies with free trials, signals could include the number of signups coming from that page.
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08:27Driving quality search trafficToo many calls to action can lead to a negative user experience. Focus on satisfying the intent behind the query and targeting keywords.
Quotes
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"When you try to separate yourself from every other website that's out there, you have higher chances of making people stick with your website, and take the actions that are important to you." -George Chasiotis, Managing Director, MINUTTIA
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"Only giving visitors the information they need to see, along with the preview of the post, could result in more people sticking with the website and reading the content." -George Chasiotis, Managing Director, MINUTTIA
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"We optimized the above-the-fold experience for a SaaS company, and experienced all-time high organic impressions and organic clicks." -George Chasiotis, Managing Director, MINUTTIA
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"Thinking about the user and how you want them to feel when they land on the page really makes a difference." -George Chasiotis, Managing Director, MINUTTIA
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"When people have to scroll down almost one screen in order to start reading the content, that doesn't make for a great experience." -George Chasiotis, Managing Director, MINUTTIA
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"If a software company has a free trial as part of their pricing, signups from that page play a role in how Google perceives the user experience that visitors have while on your website." -George Chasiotis, Managing Director, MINUTTIA
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"You should always think about the intent behind the query." -George Chasiotis, Managing Director, MINUTTIA
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"Get rid of all the CTAs, especially the ones that are above the fold. Present the content without trying to sell; no CTAs or pop ups." -George Chasiotis, Managing Director, MINUTTIA
- Part 1Building topical authority from the ground up — George Chasiotis // MINUTTIA
- Part 2Creating linkable assets that get attention — George Chasiotis // MINUTTIA
- Part 3 UX experiments that change SEO strategies — George Chasiotis // MINUTTIA
Up Next:
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Part 1Building topical authority from the ground up — George Chasiotis // MINUTTIA
George Chasiotis, Managing Director of MINUTTIA, explores SaaS SEO strategies. New websites have no authority in Google’s eyes. As more SaaS startups enter the marketplace, gaining Google’s topical authority approval will inevitably be a top priority. Today, George talks about building topical authority from the ground up
Play Podcast -
Part 2Creating linkable assets that get attention — George Chasiotis // MINUTTIA
MINUTTIA Managing Director, George Chasiotis, continues to explore SaaS SEO strategies. Creating content to build topical authority is critical, but that content is often unlinkable. Links affect our ability to rank and can accelerate organic growth. Today, George sheds light on the process of creating linkable assets that get attention
Play Podcast -
Part 3UX experiments that change SEO strategies — George Chasiotis // MINUTTIA
George Chasiotis, MINUTTIA Managing Director, wraps up discussions on SaaS SEO strategies. Traditionally, SEO has focused on on-page optimization, link building, and keywords, to tell Google what our website is all about. However, we often overlook the quality of the user's interaction with our websites. Today, George shares some UX experiments that can change your SEO strategies
